17 January 2007

Case against Sony (SNE) Undermined by Flippancy

MarketWatch reported this morning that Sony's cell phone venture with Ericsson, one that I mocked yesterday out of complete ignorance, reported a tremendous quarter:

Sony Ericsson reported on Wednesday that fourth-quarter profit more than tripled, blowing past analysts' forecasts, as record sales of high-end and Walkman-branded phones helped it gain market share from Korean rival Samsung.
"Sony Ericsson is pretty much in a sweet spot right now. They have cool, attractive models supported by cool, attractive brands," said Neil Mawston, associate director in the wireless practice of consultancy Strategy Analytics.
"They have become a phenomenally well-run company over the last year," Mawston said.

I was too flippant in my disregard of Morningstar analyst Bare's report regarding Sony's cell phones.

Let's just say, mistakes were made.

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