Super Bowl Advertisers Play - 2004 & 2005

I couldn't resist doing some more data mining of Super Bowl advertisers' stock performance in the week after the game. I know these data make for riveting posts, but I felt a little naked after offering up a thin gruel of a dataset.

Here's the 2005 advertiser list:


(ticker of advertiser - 2/4/05 close - high price between 2/7 - 2/11 - peak % change)

F - $13.22 - $13.54 - 2.42%
FDX - $96.36 - $98.57 - 2.29%
BUD - $48.46 - $48.65 - 0.78%
PEP - $55.31 - $55.71 - 0.72%
KRB/BAC - $46.89 - $47.07 - 0.38%
MCD - $32.57 - $32.85 - 0.86%
MSFT - $26.32 - $26.34 - 0.07%
LLY - $55.03 - $56.69 - 1.56% (midweek dividend of $.38)
VZ - $36.85 - $36.98 - 0.38%
MGM - $78.00 - $79.60 - 2.05%
NWS - $17.70 - $17.76 - 0.34%

Average difference between 2/4/05 close and following week peak: +1.08%

And the benchmarks:

^GSPC (S&P 500) - 1203.03 - 1208.38 - 0.44%
^DJI (DJIA) - 10716.13 - 10865.69 - 1.40%
^IXIC (NASDAQ Composite) - 2086.66 - 2095.64 - 0.43%

2005 gains matched Phil Davis' assertion that advertisers gain about 1%. The Super Bowl picks beat the NASDAQ and S&P, but lagged the Dow's performance for the week ending 2/11/05.

Here's the 2004 advertiser list:

(ticker of advertiser - 2/4/05 close - high price between 2/7 - 2/11 - peak % change)

BUD - $50.59 - $52.43 - 3.64%
PEP - $47.26 - $50.58 - 7.02%
SPLS - $26.61 - $27.00 - 1.47%
HRB - $57.93 - $59.52 - 2.74%
TWX - $17.57 - $17.72 - 0.85%
GM - $49.68 - $49.85 - 0.34%
GE - $33.63 - $33.99 - 1.07%
FDX - $67.28 - $67.85 - 0.85%
IBM - $99.23 - 100.43 - 1.21%
CSG - $29.95 - $31.98 - 6.78%
DCX - $47.53 - $47.88 - 0.74%
MNST - $24.48 - $25.82 - 5.47%
PG - $101.08 - $103.67 - 2.56%
BAY - $30.49 - $30.70 - 0.69%
GSK - $44.00 - $45.22 - 2.78%
MO - $55.59 - $55.65 - 0.11%
DIS - $24.00 - $24.03 - 0.12%
IACI (EXPE) - $32.25 - $32.45 - 0.62%

Average difference between 1/30/04 close and following week peak: +2.17%

And the benchmarks:

^GSPC (S&P 500) - 1131.13 - 1142.79 - 1.03%
^DJI (DJIA) - 10488.07 - 10634.81 - 1.40%
^IXIC (NASDAQ Composite) - 2066.15 - 2085.49 - 0.94%

2004 gains surpassed each of the major indices.

Still interested in this trading scenario? I have 2001-2003 advertiser lists ready to go. Perhaps tomorrow. I need a nice sueño soon.